One of the most overlooked advertising techniques that can generate massive amounts of free visitors to your business or website is a joint venture involving a traffic exchange.
Traffic Exchange Advertising Techniques Explained
So why is this advertising technique so powerful, and why don’t more people do it?
If done properly you can get very targeted leads for your business. Many people overlook this technique mainly because it is not a traditional type of advertising approach, and they do not know where to find JV partners. Today we will discuss different types of online traffic exchange methods that you can use to easily drive more targeted traffic to your business.
A traffic exchange is an overarching traffic technique that involves ad exchanges, ad swaps, banner exchanges, link exchanges and the list goes on. The bottom line is, any of these methods are a great way to get targeted traffic.
Here are some very common advertising techniques that use the “traffic exchange model”.
Text links are a traffic generating monster and are the easiest to implement. Many website owners in your niche would likely be willing to allow you a text link as long as you did the same for them. All you need to do is contact a web owner in your niche and offer to give them a free text link back to their website, in return for them doing the same for you. Keep in mind:
- Your text links should point to your website using the keyword you are targetting.
- They should advertise an incentive. A text link saying “get 1000′s of free visitors” means instant attention.
A banner ad exchange is one of those advertising techniques that works really well. The key here is once again providing an incentive to people to click the ad, and design of your own banner. Again you will need to seek out joint venture partners who would have websites that fit with your target audience.
Solo ads are the ultimate way to drive traffic. Many people who do product launches use solo ads. Although this is not really a traffic exchange, it is often clumped together with adswaps. However, many solo ads fail as they are made to sell a service or a product and not providing an incentive for people to sign up first.
The thing about solo ads is that the people on those lists are sent emails every day so they often ignore anything that requires them to buy something, but if you offer something free first, and capture their email with a program like AWEBER then build a relationship with your list, they will be more likely to buy from you.
A solo ad is made up of the following components:
- The subject line of your sales letter
- The sales letter itself (ad copy, ad body)
- The lead capture page
- The auto responder – Aweber is a great tool for this.
- Advertising techniques described above can bring a lot of traffic if you know someone who wishes to exchange ads to promote your product or service.
- But where can you find these people?
- JVBillboard.com can help get you started in finding these traffic exchange opportunities easily, since many people will advertise these types of opportunities there. But if you can’t find what you need there you could search for websites that are similar to yours and contact the owners of those sites.
Other Advertising Techniques For Free Traffic
As mentioned earlier Solo ads are a cost effective way to build your list. When you find someone you think might be the right choice for you to do a solo ad or adswap then you want to ask them about their list size, guarantee click rate, response rate and the price they will charge you for a solo email. The price of solo ads are depends on the size of the list or guaranteed clicks.
Before negotiating the price details with your new partner, make sure that you have a proof of both the return rate and a solid list. A good marketer always keeps track of website statistics.
Testimonials – Testimonials are one of the most effective advertising techniques. An example of using this technique for a traffic exchange is if you are a virtual assistant, you could endorse the services of a web design firm or copywriter you have used. In return, they could promote your services as a VA.
You can also find other sellers with products and services similar to yours, in your niche, and convince them to provide you with a testimonial of your product and then do the same thing for them. Testimonials, as I mentioned earlier, are one of the greatest advertising techniques to get people to gain trust in your capabilities and products & services you are selling.
When other well-known product owners are providing you with a large number of testimonials, your potential customers will think of it as expert feedback, which will allow you to increase your sales, as well as build your brand.
Even More Advertising Techniques for Free Traffic
Once your site has been around for some time or when you build a powerful e-mail list, you can start looking for new ventures to help you drive traffic to your site. Having a decent site or list will help you in building powerful joint ventures with other marketers. You will have to give back in some way, ideally by sending traffic to them or paying them a commission on sales.
If you have an existing list, even if it is just a few hundred subscribers, you should easily be able to JV and ad swap with other marketers. Ad swapping is essentially sending an e-mail to your list about a free gift that the other marketer has, and in return they will be doing something similar for you. By doing this, you can drive traffic upfront; however, you are also building your list to bring free traffic to your site.
Advertising techniques that use a “Joint venture approach” are one of the easiest and most affordable traffic exchange methods and should not be overlooked. At the end of it, it comes down to your understanding as to what you have to offer and how you can provide benefit to the potential joint venture partner.
Your possibilities are even greater if you own the products as your joint venture partner does not always have to do too much for you, except for maybe placing the ads for your product on their site, on their product download page, in their newsletters, or just a reference on their blog.
You can see a lot of traffic and sales by teaming with others for a traffic exchange. Using JVBillboard to your advantage is one of the easiest advertising techniques you should try in order to help you drive more traffic to your sites and ultimately more sales and leads to your business.